Set your price, client count, and the weekly time required to coach each person. The calculator shows profit, effective hourly rate, capacity, and the price needed to reach your income target.
Adjust your price, clients, time, and costs. Every result updates instantly.
With personal training, you sell hours. With online coaching, you sell an ongoing service: a plan that adapts each week, check-ins, feedback, and support between workouts. The cost is not one hour in the gym, but your weekly time per client. That is why online pricing starts with capacity: how many clients you can coach properly and how much you need to earn. This calculator works out both numbers from your own inputs.
It depends on the scope of the service. With one hour per client each week and a forty-hour working week, the ceiling is around thirty clients, and realistically fewer once other work is included. Coaches offering intensive support often stop at ten to fifteen.
Start with capacity and your income target, not a hunch. Divide your target income plus costs by the number of clients you can coach properly. Intensive coaching usually needs a higher price than trainers first expect.
Because you are selling a different product. The client is not buying hours, but ongoing guidance: a plan, oversight, and timely responses. We explain the distinction in our article about common pricing mistakes.
You have two levers: raise the price and coach fewer clients, or reduce the scope of the service, for example by offering a fortnightly check-in on a lower tier. Both are legitimate choices. Your positioning and demand determine which one fits.
The model turns weekly work into monthly economics. It first calculates time per client and the capacity ceiling, then works out revenue, profit, and the price needed for your target.
Read the most common pricing mistakesCompare this with the personal training price calculatorReduce check-in time with a ready-to-use templateWe add planning, check-in review, and ongoing support. That time is multiplied by active clients, then other weekly work is added.
Other work is removed from your maximum working week. The remaining hours are divided by time per client and rounded down.
Costs are subtracted from revenue. The target price covers your desired income and costs at the current client count.
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